Startup Profile: Zee Dynamics

Who: Zee Dynamics is a startup with a patent-pending technology that supposedly reduces the amount of fuel and energy used in the production of rubber products such as shoes and tires, and can also make the rubber last longer. The company is self-funded by founder John Carcich, who says he has invested about a half million dollars.

Why: According to the EPA, there are at least 275 million scrap tires in stockpiles in the U.S. Meanwhile, every year ?millions of pairs? of shoes end up in landfills. Even companies like athletic retailer Nike realize disposing of all these rubber-soled shoes isn?t good for the environment.

Startup Profile: Zee Dynamics

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